1st Central has launched Motivo, an agentic AI powered motor insurance proposition, developed in collaboration with Microsoft, designed to reshape how customers buy and manage car insurance.
Microsoft’s UK Stories feature shows how 1st Central's 18-year investment in data and cloud is shaping its AI future.
1st Central, a leading UK-based personal lines insurer, today announces the appointment of Andy Cooper as Chief Pricing Officer.
As our three-year partnership with professional racing driver Sebastian Priaulx comes to an end, we're proud of all he's achieved and wish him all the best for the future.
Staycations are making a U-turn this summer, according to new research by car insurance provider, 1ST CENTRAL.
Local racing driver Sebastian Priaulx’s preparations for the 2018 Formula 4 British Championship are in top gear with the backing of title sponsor, car insurance provider 1ST CENTRAL.
Research by 1ST CENTRAL suggests brits are spending far too much time looking for a parking space each year.
A study by 1ST CENTRAL of over 400,000 motorists has shed light on the driving habits of the British public, revealing the best and worst drivers on the roads.
1ST CENTRAL has sold its three millionth policy since launching nine years ago, following a highly successful year of business growth.
First Central Group has strengthened its senior management with three significant promotions.
Guernsey-based racing driver, Sebastian Priaulx, will compete in his first race of the 2017 Ginetta Junior Championship this weekend, with the support of his sponsor, 1ST CENTRAL.
Guernsey racing driver Sebastian (Seb) Priaulx will be backed by car insurance provider, 1ST CENTRAL, as he prepares for the next steps in his racing career.